People of all ages and walks of life, whether in private or at work, know UHU as the answer to all their gluing needs at home, at the office or at school. UHU caters for all ages starting at kindergarden. Over 600 million consumers in more than 125 countries trust UHU’s gluing strength.
The sense of accomplishment that is gained from successfully achieving a creative activity such as a craft or a model or resolving a technical issue, whether alone or in a team, is what shapes the positive perception of our brand.
UHU is always a reliable partner and helper, the reason for receiving high recognition and positive consideration from its consumers.
Today, UHU has become a famous trademark for paper glue in many countries throughout the world. UHU continues to explore users’ increasingly specific expectations, aiming to offer innovative solutions that make using adhesives easier and that produce effective results, in keeping with UHU’s motto:
UHU - glues anything, anytime.
Glues anything, anytime
The UHU product assortment consists of a broad range of household, stationery and repair adhesives, as well as a DIY range.
UHU - the famous trademark for glues
For over 80 years, UHU Alleskleber has continuously been the leading adhesive used throughout Europe and has become the by-word for adhesives in Germany and Austria. Since its development, a wide range of adhesives have stemmed from the crystal-clear adhesive in the yellow tube that made the company so famous and known as the adhesive for almost every gluing need.
In 1905, dispensing chemist August Fischer acquired a small chemicals factory (founded in 1884) from Ludwig Hoerth in Bühl, Germany. Little did he know that he would soon make the discovery that led to his company becoming one of the best known adhesive manufacturers in the world.
The breakthrough came in 1932 when August Fischer discovered the formula for the first ready-to-use, crystal-clear synthetic resin adhesive in the world. The adhesive could stick all materials known at the time including the first plastics such as Bakelite®.
As was customary to name stationery goods, he named his glue after a bird, the owl, familiar to the Black Forest: UHU The All Purpose Adhesive. The adhesive in the yellow and black tube has since become one of the best-known branded products of our time.
More than 100 years of continuous progress in research and development as well as marketing is what characterizes the history of UHU. The development of innovative products and adhesive techniques has allowed UHU to produce a full range of top quality and high performance adhesives suitable for all types of material.
Today, the UHU range meets the needs of users in all areas of application, from schools, offices, crafts and hobbies to DIY, manual work and industries.